National Management Team


Helen White

Helen White: Chief Executive Officer NSW & ACT

Helen White has been appointed as the new CEO for Girl Guides NSW & ACT and will commence her role in February 2017,


Helen was most recently Executive Officer at the Australian Podiatry Association NSW & ACT, representing over 800 podiatrists in NSW and ACT. In previous roles, she was a Senior Manager at The Royal Sydney Golf Club (which has over 6,000 members) and a Brand Manager at Diageo PLC.

Helen is passionate about improving member and volunteer engagement and value, and developing member satisfaction and growth. She also has experience in developing events both large and small.

"I really believe in the mission of Girl Guides to empower girls and young women and I am looking forward to working with staff, volunteers, girls and their parents to further develop Girl Guides in NSW and ACT," says Helen. "I am also looking forward to getting out into the Guiding community and meeting volunteers and Guides in 2017."

Helen, originally from the UK, was a Guide in her youth. In her spare time she enjoys taking in the arts and the outdoors, and has a particular fondness for skiing and camping.

Jane Rudwick: Office Manager NT

Watch this space for more information on Jane.

Paul Nicholls

Paul Nicholls: State Executive Officer QLD

Watch this space for more information on Paul.

vacant: State Executive Officer SA

More information to be advised

Viv Rylance

Viv Rylance: State Executive Officer TAS

Viv has enjoyed the exciting and dynamic role of State Executive Officer of Girl Guides Tasmania since mid-2011.  Prior to this position, she facilitated the expansion of a family based small-business construction company in Queensland through to a successful international firm.  During her 15 year tenure she held multiple managerial positions and acquired the diversity of skills which she hopes will assist her in making the transition to her first not-for-profit role.  Through a combination of the invaluable knowledge of Guiding traditions and histories provided by Guiding mentors and Viv’s business and management background, her objective is to honour the proud traditions of Guiding whilst ensuring its continued viability and sustainability into the future.

Jennifer Flemming

Jennifer Flemming: Chief Executive Officer VIC

Originally from the USA, Jennifer was a Girl Scout while growing up in New York. Since that first experience of leadership Jennifer has developed a successful executive and governance career with expertise in leadership development, strategic planning and program delivery in both corporate and not-for-profit organisations.

In the commercial sector, Jennifer has had senior General Manager experience at Medibank Private, ANZ and the National Australia Bank, with key roles in strategy, transformation and information technology.  In the not-for-profit sector she has served on the Boards of Hagar International, an international NGO focused on trauma recovery and economic empowerment for women and girls, and Gowrie Victoria, a leading early childhood education and training provider focused on children’s resilience and agency and lifting the skills of all who work with children.

Jennifer’s education includes a Master of Business Administration with a major in Entrepreneurship, with academic honours, at the University of Arizona. In her role Jennifer looks forward to advancing the Guiding mission, enabling girls and young women to grow into confident, self-respecting, and responsible community members.


Matt Maxted

Matthew Maxted: General Manager WA

Matthew has a wealth of experience in working in the Not-for-Profit sector both in WA and the UK. He also has a background in youth work and outdoor recreation and is still a qualified sailing instructor.

Matthew spent seven years as Operation Director for Trinity Sailing Foundation in the UK where he was responsible for overseeing the delivery of a range of personal development programs to young people as well as overall running of the organisation. Most recently he was a Project Manager for Volunteering WA where he ran a number of programs and projects including a Department of Sport and Recreation funded project aimed at supporting Sport and Recreation clubs with volunteer management and recruitment.

Matthew said ―I am really pleased to be working for Girl Guides WA and have been made to feel very welcome. I am looking forward to working with the Administration team as we work to support the many volunteers who give so much of their time to enable the girls to have the wonderful experiences that Girl Guides offers.